A well-designed website is your company's digital business card - but it's also a powerful tool for building sales, visibility and trust.
In this guide, we'll go through how entrepreneurs can get a working website quickly and cost-effectively, as well as what features to invest in - whether you're starting a business or revamping an old website.
Main takeaways from the article
- A website is the cornerstone of a company's growth and credibility.
- Your website should reflect your company's values, visual identity and customer experience.
- Functional and profitable websites are based on user experience, technical performance and discoverability.
- The main features of today's websites are usability, speed, search engine friendliness, mobile responsiveness, and ease of contact.
- The price of a website can vary from one end of the spectrum to the other - from a few tens to several thousands.
- When planning a website you should look for a partner who listens and speaks the same language as you.
Who can set up a website?
Anyone can set up a website. All you need is an idea, a domain name and a tool or author to implement it.
Like Design Studio Article from is written: "There are more than 1.1 billion websites on the internet. While around 194 million of them will be active in 2025, more than 177,000 new sites will be created every day."
What will be required of websites in 2025?
Just looking good is not enough. A functional and profitable website is based on user experience, technical performance and discoverability.
Vivek Mannotra sums it up well Article from: "The aim of the website design is to create a visually appealing and functional website that is easy to use, interesting and accessible to users."
Let's take a closer look at what is expected from today's websites.
Availability
The good pages are clear and easy to use. Navigation should be logical: the user should be able to find the content they are looking for in 1-2 clicks. Avoid unnecessary gimmicks and concentrate on making the page serve the customer.
Speed
Speed, or rather slowness, often has a direct impact on whether a visitor stays on your website. Studies show that a one-second delay can reduce conversion by up to 7-20 %. Google also values fast pages in its search results.
Search engine friendliness
Search engine optimisation (SEO) starts with the structure of your pages. Clear headings, a logical page tree and the right keywords help Google understand what your pages are about.
Mobile responsiveness
Over 70 % of this secondary traffic takes place on mobile devices. If your site doesn't work well on mobile, you're probably losing a big chunk of customers.
Clear communication channels
It must be easy for the customer to get in touch. Provide a clear contact form, email, phone number or even a WhatsApp button. Choose the channel your customers prefer to use.
Functionalities that improve conversion
There are also functionalities that can improve conversion. This means that a visitor to your website will take the action you want them to take.
Some of the most popular functionalities include:
- Call to Action buttons (e.g. "Request a quote", "Book an appointment")
- Reviews and references
- Frequently asked questions
- Chatbot or live chat
How is a website made?
The website will be built in roughly the following ways 6 stages via:
- Defining the objective
- Content design
- Choosing a platform
- Design and structure
- Technical implementation
- Publication and optimisation
The first step is to define the purpose of the website and what information you want to provide to your customers. Then the platform is chosen, as well as the layout and structure of the site (colours, fonts, etc.). Once these things are in place, we can focus on the technical implementation, i.e. building and testing the site. At this stage, the focus is often already on the SEO side, which is still being developed after the pages have been published.
How much does a website cost?
The price of a website can vary from one end of the spectrum to the other - from a few tens to several thousands.
Such as in our previous article is written, "prices for company websites start from €1250 upwards."
Our pricing for the different packages is as follows:
- Nordic Base from 1250€.
- Nordic Growth from 2000€.
- Nordic Pro price starts at 3000€.
In addition, content production and additional pages can increase the price. At NordicHost, we have designed our website packages to be clear, affordable and adaptable to the needs of the entrepreneur. All our packages include mobile responsiveness, clear navigation and basic SEO, meaning you get a technically high-quality website without the need for in-house technical expertise. We'll also help you put together the content and spar with you on the design of the structure - so you're not alone at any stage!
Is it worth doing the website yourself?
Many entrepreneurs wonder when to start: could I make a website myself? And the answer is: yes you can - especially if you have the time, interest and willingness to learn new things. But if you want to focus on running your business, leave the technical details to others and make sure your site looks and functions professionally - then it pays to get outside help.
NordicHost we have found that many customers say afterwards: "I should have outsourced from the start - I saved time and got a better site than I could have done myself."
Where to find the most suitable website builder?
Finding the right factor can feel difficult - especially if you're not sure what to ask for or compare. That's why it pays to find a partner who listens, asks the right questions and talks to you in plain language, not just technical jargon.
NordicHost's idea is to be just such a partner: approachable, clear and understanding of the entrepreneur's daily life. With us you can talk openly about budget, schedule and what you really need - without fear of overcharging or complicated solutions.
If I am planning to invest in a website, contact us, and we'll work together to find the best solution for your business.
Summary
A website is the cornerstone of a company's growth and credibility. In a paper on the features of websites Article from aptly described:
"No aspect of marketing is more important than a quality website - it's the front door to your organisation."
But simply existing is no longer enough. Your website needs to reflect your company's values, visual identity and customer experience. And as the article we referenced above well states: "To stand out in today's competitive environment, you need a website that is as unique as you are."
Well-designed pages don't just look good - they serve, guide and convert. That's why it's worth investing in their design.
Sources
Website for business - 10 steps to a successful outcome
30 Website Design Tips to follow in 2025
