Website for business - 10 steps to a successful outcome

Company website are today's calling card - they make a first impression, build trust and act as an effective sales channel.  

In this guide, we go through ten key steps to help you build a business website that not only looks good, but also supports your business goals effectively. Whether you're just starting a business or updating an old site for the modern age, these steps will help you understand what it takes to create a website that works - and how we can help you do it. 

Main takeaways from the article 

• Company website are a key part of doing business credibly and reaching customers. 

• Today, almost all customers are looking for products and services online, which is why websites are playing an increasingly important role. 

• The website for your business should be designed so that it serves both the the company's objectives and the needs of its customers. 

• A company website can cost anywhere from a few hundred to several thousand euros. Through us, the price of a corporate website can range from From €1250 upwards. 

• The price of a website depends on the size of the site, the customisation of the layout, the content production and the technical requirements. 

• In this article we open 10 key steps to create a quality website.  

Does the company have to have a website? 

Yes, today, almost all customers search for products and services online. Like Jennifer Dublino states in the article, "today, online presence is vital for any business, even for brick-and-mortar stores that may not even have an online shop."  

A company's website is a key part of credible business and reaching customers. They increase visibility, provide information to customers and can even automate some sales or customer service activities. Without a website, it's easy for your business to be overshadowed by your competitors. 

What is a good website for a business?  

A website for a company should be designed to serve both the company's objectives and the needs of its customers. A good website should: 

1. Visually appealing and in line with your corporate identity 

2. Informative and useful content 

3. Clear and easy to use 

4. Fast-charging 

5. Mobile-friendly 

6. Search engine optimised 

7. Technologically up-to-date and secure  

How to build a website for your business? -10 steps 

The website project is progressing in stages. Here ten the key steps to create a quality website for your business. 

1. Define your objectives and target group 

At the outset, it is important to understand, why the site is being built and for whom. Backlinkon the article sums up well: "Before you start building your website, define its core purpose. This decision guides the design, website architecture, tools and technical decisions throughout the creation process."  

For example, think about whether the website is intended to attract contacts, showcase products, serve existing customers or all of these? Knowing your target audience will make a big difference to your content and design. 

2. Choose a working domain name (URL) 

A domain name is the address of your website - and often the customer's first contact with your brand. That's why it's worth investing in its selection.  

A good domain name is clear, easy to remember and reflects your company name or industry. Avoid addresses that are long, difficult to spell or contain special characters.  

Check domain availability well in advance and reserve it as soon as you find a suitable one. It may also be wise to check that the same name is available on social media channels to ensure your brand remains consistent across platforms. 

3. Design the structure and content 

The well-structured structure makes the pages logical and easy to navigate. Think about which pages are necessary: homepage, services, contact details, references, blog? Create content with the customer in mind - what interests the reader and adds value? 

4. Choose a publishing system 

The publishing system affects how easy it is to maintain and expand your pages. WordPress, for example, is a popular and versatile choice, offering many ready-made solutions and extensions. 

5. Choose the right hosting service 

After choosing a publishing system, it is important to choose a reliable and high-performance website. hosting service. Hosting, or web hosting, affects the loading speed, usability and search engine visibility of your website.  

When choosing a web hosting provider, you should prefer one that offers: 

• Fast servers and high utilisation 

• Support for your chosen publishing system (e.g. WordPress-optimised hosting) 

• Security features such as SSL certificate and backup 

• Scalability as needs grow 

• Customer service that responds quickly to problems 

You can read more about this in the article Webhotel 2025 - A guide to choice, features and price. 

6. Design the look and feel according to your corporate identity 

The visual appearance says a lot about the professionalism and reliability of a company. The look and feel of your website should reflect your brand: logo, colours, fonts and imagery. It is advisable to work with a professional to ensure a coherent and functional look. 

7. Build and implement a website 

The website will be built using the chosen publishing system. This phase includes the technical implementation, building page templates, adding forms and programming other functions. It is worth investing in usability and accessibility. 

8. Do search engine optimisation (SEO) for every page 

For your website to be found on Google, you need to. optimise. This means using the right keywords, clear headings, meta descriptions, image alt texts and technical search engine friendliness. Each individual page should be optimised separately. 

9. Test the functionality of your website before launch 

Before a website is published, it should be carefully tested. Check that all links are working, forms are sending messages and the site is working properly across devices and browsers. Functionality has a direct impact on user experience and customer satisfaction. 

Liz Masoner gives Forbes article gives a good concrete example of this:  
"Click all the buttons and links, hover over the images, right-click on the media to see if you can access the original files, make test orders in the online shop and process these orders through the control panel." 

10. Publish your company website and track results 

Once everything is in place, it's time to launch your company website. But the work doesn't stop once it's published - monitor analytics, measure traffic and conversions, and continually improve the site as needed. 

Why choose a WordPress homepage for your business? 

WordPress websites for business are a popular choice for many reasons. 5 most important factors are: 

• Easy to use and update 

• Extensive editing possibilities 

• Wide range of accessories 

• Search engine friendly platform 

• Works well for businesses of different sizes  

WordPress is suitable for small and large businesses alike, and a large community of developers has grown up around it. 

How much does a company website cost? 

Company websites can cost from a few hundred to several thousand euros. The price depends on the scope of the site, the customisation of the layout, the content production and the technical requirements.  

Company website prices start with us From €1250 upwards. Nordic Base package for small businesses costs at the lowest level 1250€. For growing companies looking to expand their online presence, a slightly more comprehensive Nordic Growth package is available, starting from. 2000€. Nordic Pro is for established businesses that need a large website. The price for this is from. 3000€. 

Additional price for packages can be added by both additional pages (150-200€) that content production (500- 1000€) 

Sources 

What is a hosting service? - How to choose the most suitable option 

Webhotel 2025 - A guide to choice, features and price 

12 Tips for Building an Effective Business Website 

How To Make A Website For Your Small Business In 2025 

10 Steps to Create a Website from Scratch in 2025